“FHM”, “Maxim” “Stuff” Now, the Chinese Version.

“FHM”, “Maxim” “Stuff” Now, the Chinese Version.

When the Wal-Mart announced in 2003 that it would stop selling three men’s magazine –Maxim, Stuff, FHM, and people can buy these three magazines in China. What’s more, it’s all Chinese versions. The Maxim was first come to china among these 3 magazines. It is called “风度” in Chinese.

Because of the global endeavors, the Chinese version of maxim not simply translates from the English version. There is a publisher in china. The editors of maxim-China write articles which fit the Chinese readers. The FHM in China called “男人装” which means for him magazine, same as English version. Those are the top 2 men magazine in china. The “Stuff ”also has Chinese version, unlike the English version, the Stuff in china is not a men’s magazine, it’s a technical magazine. In additional, because the law of magazine in Chinese version, you won’t see many girls wear bikini.

As the market, these three magazines own a lot of readers. Because Chinese people are not that open, those magazines defined a new way of people seeing the world. It totally changed the view point of some people. That’s makes you can see a high school student hold a FHM.