Top 3 Advertising Corporation

As an advertising track student, it is necessary to have basic understanding of today’s industry and familiar with big advertising organizations in the world. There are more than 13,000 advertising agencies. Many of those advertising agencies are big huge International Corporations. The top 1 ad agency in the world is a Japanese corporation named “Dentsu” (Japanese でんつう) According to chart in our text book, Dentsu make 1,940 millions$ across the world. Dentsu is the largest advertising conglomerate firmed in Japan (controlling over 30% of the total market by revenue and an estimated 40%-50% of commercial airtime on Japanese television) and one of the largest advertising conglomerates in the world. It operates in 27 countries. 95% of revenue currently comes from Japan. It’s original name was “JAT”, in 1955, JAT turned into today’s Dentsu.

The second large ad corporation in the world is “McCann Erickson Worldwide”, it makes approximately 1,437 millions$ per year. McCann belongs to Interpublic Group. Though it is not as profit as Dentsu, it is the most globally advertising agency in the world. McCann Erickson founded in 1902 in New York.

“BBDO worldwide ranks the top 3 in the world. In 1891, George Batten founded “Batten” company in New York. In 1928, BBDO established which stands for “Batten，Barton，Durstine & Osborn”. Nowadays, there are more than 17,000 employee and more than 323 branches across the world. In 2006, BBDO makes 1,326 millions$ revenue.

Those are the top 3 advertising corporation in the world. I believe everyone who works in this industry wants to join one of those companies.